Do Things That Don't ScaleDo Things That Don't ScaleExploring unconventional growth strategies, one story at a time.
This site was inspired by Paul Graham's groundbreaking essay,"Do Things That Don't Scale". His words hit me like a ton of bricks and completely changed how I thought about startup growth.
Graham's essay opened my eyes to the power of unscalable actions in the early stages of a business. It challenged the prevailing "scale or die" mentality and showed how doing things manually can lead to insights and connections that fuel massive growth later on.
This site is my attempt to expand on Graham's ideas, collect real-world examples, and create a resource for entrepreneurs who want to embrace this counterintuitive approach to growth.
This site is my love letter to the scrappy, hands-on approach that often gets overlooked in our scale-obsessed world.
Here, I share real stories of businesses that grew by doing things that don't scale. From hand-delivering products to writing personalized emails to every single customer.
It's not about staying small. It's about doing the unsexy, manual work that creates an unshakeable foundation for massive growth.
I'm on a mission to remind entrepreneurs that it's okay (and often necessary) to do things that don't scale. To show that behind every "overnight success" is usually years of unglamorous, manual work.
This site is my way of collecting and sharing these stories, hoping to inspire and guide others on their entrepreneurial journey.
If you're tired of generic growth hacks and want to explore the power of unscalable actions, you're in the right place. Dive into the stories, join the conversation, and let's celebrate the art of doing things that don't scale.
Who knows? The next success story could be yours.